Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation

Introduction Clarity comes with action

If we do nothing, then nothing will change.

The Chinese philosopher Lao-tzu (604–531 BC) famously said that a journey of a thousand miles begins with a single step. Certainly not as enduring, but with a similar meaning, I often say that clarity comes with action. The more you do, the clearer your thinking will become. When you start something quite new you don't have all the answers — you don't even know what all the questions will be — but with action comes clarity.

Shared value

A large part of this book is devoted to the concept and worth of creating shared value. Shared value is economic value ...