Doing Good By Doing Good: Why Creating Shared Value is the Key to Powering Business Growth and Innovation

Chapter 4 SMALL BUSINESS: the multiplier effect

You don't have to be big to make a difference. You don't have to have a massive organisation behind you to have an effective CSR program. There is no invisible threshold that needs to be reached before you start contributing to your favourite charity or the broader community.

For many, doing good by doing good is a reality they need to experience to believe in.

The story of TOMS shoes, featured in chapter 6, illustrates how a venture can start from nothing on the basis of addressing a need that existed from day one. If you wait until you have reached a certain profit margin or annual ...