There are numerous entry points into the world of giving. Many businesses will start with cash donations, perhaps supporting their staff with an annual day off to volunteer. Not unlike most investments, the more time you devote to understanding the area, the more intelligent and mature your investment becomes. As the significance of the investment grows so does the desire to measure and report on that investment.

There are many options when it comes to measuring and reporting in this area. The simplest form of measurement is aligned to the simplest form of giving. If your engagement is limited to the donation ...

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