Chapter 11 VALUE OF SHARED EXPERIENCES
In chapter 2 we looked at the various ways in which both corporates and individuals can engage in the for-purpose space. We considered the worth of building a strategic plan around this investment and the value of creating an experience as opposed to making a cash donation.
In this chapter I'll spend more time considering the value of engineering shared experiences. I want to look at the value of these experiences from the perspective of the community group with reference to the work of three particular charities. I firmly believe that if a charity gets the experience right, they need have no worries ...
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