Chapter 6 LARGE BUSINESS: strategic investment


The two previous chapters have shown how small and medium-sized businesses can make a difference by addressing community needs (and benefiting the business in return) on a scale that might once have been considered the domain of large business.

The three cases studies that follow — of Optus, Unilever and TOMS — show how large business too can successfully adopt a very different approach from the old philanthropic model of donating cash. Optus shows how businesses can contribute in a huge way to community needs through their CSR programs without relying on straight cash injections. Unilever Global ...

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