Chapter 3
Looking for inspiration
If you have been working for a large company for several years you are probably unlikely to be an inventor with a new product idea. You will need therefore to find a business idea that you can succeed at and for which there is a market demand.
If you are lucky, you will know what you want to do. For those who have been dreaming of a new business for many years, it is really about finding the right time and the right impetus to do it. If this is the case, you can feel free to skip the rest of this chapter, which will look at the sources of inspiration for a new business.
Searching for a new business idea ...
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