September 2020
Intermediate to advanced
320 pages
9h 53m
English
Content preview from Entrepreneurs Who Changed History
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INGVAR KAMPRAD
1926–2018
The founder of Swedish furniture business IKEA, Ingvar Kamprad had a talent for sales and marketing, and a mission to provide customers with well-designed, affordable products. Unassuming and frugal, his thrifty ethos inspired innovative, low-cost furniture with a minimalist aesthetic that transformed the world of homeware.
Ingvar Kamprad began his career as an entrepreneur when he was just five years old, selling matches and garden seeds to neighbors in the small Swedish village of Agunnaryd, Småland, where he lived. He bought a bicycle with the profits from his early endeavors, ...
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