PART A
AWARENESS
This book introduces a sustainable approach to business finance aimed at keeping you, your team and your organisation at the forefront of financial planning, thus contributing towards the future of all three. The starting point is to gain a quick understanding of what business finance is and what it is not, and to be aware of your and your team’s capabilities in this area right now. For this reason we will ask you a number of questions that will reveal where you and your team need to improve if you are truly to have a financially aware culture and meet the aims of business finance – a balance between achieving the organisation’s objectives and producing the financial performance that the shareholders want, which is a company ...
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