1.5 Objective of the Finance Manager
If the main objective of the finance manager is to create or preserve the economic value of the assets of the corporation, how should the manager accomplish this goal? Should the manager try to
maximize profits?
keep all the company’s customers happy?
foster good relationships with the local community?
maintain a safe and enjoyable workplace?
attract and retain good employees?
All these and many more objectives may be desirable. However, managers must often decide between different strategies for pursuing a single objective. For example, should the company add a new product line to keep the customers happy even though it will cause problems with the local community? When some objectives conflict with others, ...
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