14. Know Your Culture

Pop quiz. And no cheating, okay? Promise?

Without stopping to think, can you succinctly explain your organization’s culture? If you were put in front of a room of new employees, or even a roomful of legacy employees, could you articulate your culture and list your organization’s aspirations? Could you conduct a briefing on how your company came to be as it is today, how it thinks, feels, and behaves, and what your culture means for the human resources and marketing departments, so that they can subsequently communicate and brand it, externally and internally?

If you can do this (and I hope you can, because even if your culture isn’t all you hope for, you still have to know it to change it), ask yourself this: Can your

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