October 2008
Intermediate to advanced
192 pages
3h 41m
English
Overview
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market.
Baker’s product successes range from Apple’s PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created. Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. You’ll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!
You’ll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding “feature creep,” prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After you’ve delivered your first breakthrough product, Baker shows how to follow up with another winner!
Optimize your entire product development
process
Make everything work together seamlessly: from planning and
engineering through distribution and marketing
Get breakthrough industrial design without
overpaying for it
Deliver products that create a powerful emotional bond with your
customer
Time product delivery for maximum
competitive advantage
Make sure you don’t reach your market too late–or too
early, either
Leverage Asian manufacturing without
falling victim to its pitfalls
Successfully coordinate even the most complex worldwide product
delivery programs
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