From Concept to Consumer: How to Turn Ideas Into Money

Chapter 3 The Basics Of Development

A successful product design is one that meets the needs of its customers at a price they can afford.

Developing a product is an adventure filled with ups and downs, excitement and disappointments. It’s a marathon race to work as quickly as possible, but still do a thorough job creating a product that works well and is commercially successful. It’s a blend of research, engineering, marketing, and intuition. It’s about balancing features, cost, and time to market while never quite knowing what will be your competition once you get done and what obstacles you might run into along the way.

The development process involves a series of steps of defining, designing, and engineering; testing and validating and finally ...