Skip to Content
From Concept to Consumer: How to Turn Ideas Into Money
book

From Concept to Consumer: How to Turn Ideas Into Money

by Phil Baker
October 2008
Intermediate to advanced
192 pages
3h 41m
English
Pearson
Content preview from From Concept to Consumer: How to Turn Ideas Into Money

Chapter 2 Just Do It

Be as innovative in the development process as in the invention process.

Innovation is not something that’s confined to the product. I’ve always believed it was possible to bring the same level of creativity to the development process as well. Over the years I’ve searched for ways to speed up the time to market, reduce development costs, and avoid those common bureaucratic delays that occur, particularly in large companies. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and in maximizing profit.

Organizing for Rapid Development

Whether in a small company or large, I’ve found the use of small multidiscipline teams under the direction of a ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer
How to Overcome a Power Deficit

How to Overcome a Power Deficit

Cyril Bouquet, Jean-Louis Barsoux
Innovation and New Product Planning

Innovation and New Product Planning

Kenneth B. Kahn, Mayoor Mohan

Publisher Resources

ISBN: 9780137151899Purchase book