October 2008
Intermediate to advanced
192 pages
3h 41m
English
Content preview from From Concept to Consumer: How to Turn Ideas Into Money
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Chapter 1 New World, New Rules
The invention is often just 5% of all the factors for success.
I remember my first day at Polaroid in June 1967. I took the elevator to the third floor and then entered the secure area behind the frosted glass door with “Product Development” stenciled on it. Behind this door some of the world’s great consumer products were being invented and engineered, and I would now become a part of it. The legend of Edwin Land, Polaroid’s CEO, permeated the area. A modern-day Thomas Edison with hundreds of patents, Land had led Polaroid to become one of the great consumer product companies of all time with the invention of instant photography. I had always loved gadgets and consumer technology products, but had little idea ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.