October 2008
Intermediate to advanced
192 pages
3h 41m
English
Content preview from From Concept to Consumer: How to Turn Ideas Into Money
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Chapter 8 Distribution: Getting Your Product to the Customer
Each time someone touches your product, you incur a cost.
Build it and they will come. That rarely happens. Not only do you need a marketing program, but also a plan to get your product into the marketplace and in the hands of your customers.
What Are Your Choices?
1. Sell your product through retail distribution into real brick and mortar stores (B&M) where your potential customers shop. This requires working with distributors that provide the products to the stores.
2. Supply your product to a marketing company that has established marketing and distribution channels.
3. Sell over the Internet, using both your own site and those of others. This is becoming an increasingly popular ...
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