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From Concept to Consumer: How to Turn Ideas Into Money by Phil Baker

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Chapter 10 Now what?

The adventure along the way is personally more rewarding than reaching the finishing line.

When we finally shipped the Stowaway keyboard we all breathed a sigh of relief. After coming up with the idea, raising money, building a team, engineering the product, and then shepherding it through manufacturing, and finding and negotiating with our partners, could we find time to relax?

Perhaps for a long weekend. While we had completed our first product, that was just the beginning. Having a successful product attracted a lot of attention—not just from customers, but also from competitors around the world. After all, almost anything a company does of any importance quickly finds its way onto the Internet!

Companies around the world ...

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