Chapter 7 The Marketing Component
The foundation of good marketing begins with respect for the customer.
The role of marketing is to help make a product succeed in the marketplace and realize its sale potential by using a variety of activities. These include influencing the product’s design, positioning the product and company to the outside, conducting market research, promoting the product using public relations and advertising, and understanding and communicating with the customers.
A marketing plan revolves around the relationship between the company and the customer. I’ve found that the foundation of a good program consistently begins with an attitude that shows respect for that customer.
Having respect affects the product and the way the ...
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