Fundamentals of Digital Marketing
Digital marketing is a means to achieve your business goals using the Internet and digital platforms such as search engines, social media, business listing websites, e-commerce portals, and so on.
Benefits of Digital Marketing
Let’s rewind the clock backward: remember the time when you were a teenager, and you saw a new TV commercial of denim jeans. You got a strong urge to go to the mall and buy those denim jeans. You got a sense of accomplishment as you purchased the latest fashion denim jeans before any of your friends in your neighborhood.
Let’s look at it from the advertising agency’s standpoint that created the TV commercial. Their goal was to successfully launch a new clothing line in the market ...
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