Search engine marketing was earlier a term that included both Search Engine Optimization (SEO) and Paid Search. Now Search Engine Marketing is mainly used for Paid Search campaigns.
In simpler terms, Search Engine Marketing is the process of gaining visibility of your products or services in the search engine results pages by running paid search ads or Pay-Per-Click (PPC) campaigns. The benefit of running a paid campaign is that you will be targeting the audience who are already motivated to buy.
SEM Versus SEO
Search Engine Marketing refers to running paid search advertisements by paying to the search engine, whereas Search Engine Optimization is done without paying anything to the search engine.
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