CHAPTER 6

Google Analytics

Google Analytics is a free to use website analytics tool provided by Google that allows you to get insights into the visitors of your website. You get to know how people find your website over the Internet and how visitors interact with your website.

Why Use Google Analytics for Your Website?

As you create and execute your digital marketing strategy, you will need data analytics to monitor how is your digital marketing performance. Google Analytics lets you analyze your website data and the goals you wish to accomplish through your website. Let’s explore why you need Google Analytics for your website:

  1. 1. How do people find your website?

Google Analytics will let you know how people are landing on your website. It ...

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