Chapter 15
Understanding the New Game Industry
Unless you are a producer or an executive, you might never even see the contract or terms under which your game is produced. You might not feel the need to understand the royalty structure of the agreement or the rights assignments for the characters you create. You might want to ignore all the lengthy contract language and business mumbo jumbo and stay focused on what you loveâdesigning games. But if you are going to be a smart, effective, and successful game designer, you might want to think again before dismissing the business side of things so quickly.
Understanding the rapidly changing structure of the game industryâthe players, the market, and how business deals are structured between publishers ...
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