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Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page by Janet Lowe

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Chapter 8. Google Culture

Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you've got.[]

—Peter Drucker, late author and management guru

The Google website proclaims that although the company has grown rapidly, it maintains a small-company feel. That is wishful thinking. Googleplex is a colorful, compelling campus, but with its dozens of buildings spread over a half-dozen city blocks, it is anything but intimate.

When asked how Google had changed since its inception, Director of Technology Craig Silverstein said: "I used to know everyone at the company and now I do not. It makes me sad."

Google is supported by workers in scores of offices around the United States and the world. The Santa Monica office definitely has the look and feel of a branch office. There is nothing cozy about the European headquarters in Dublin—two high-rises in an industrial area. Given the website's achievements, it was bound to happen. Google has outgrown this dream of feeling small while becoming massive, but the company maintains a distinctive culture, nonetheless.

Even though the culture has changed, Silverstein added, "the basic principles that underlie Google both in terms of the products and how we run internally as a company have not really changed since it started."[] Silverstein says the company still believes work should be fun and that it remains a technology-focused and driven company.

Larry Page believes that as long as Google organizes ...

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