4.3. PLAYING WITH THE NAME

One Web jokester surmised that Google is just a clever play on words—and the name really means "Go ogle." It could very well work that way. People love to play with the name. The search engine name spawned a whole list of derivative words.

As Google, Microsoft, and Yahoo! locked horns in a convoluted business deal, Internet wags talked about a possible new company, Microhoogle.

Recent headlines in the United Kingdom declared that the country suffered from discomgooglation, a term describing how frustrated people felt when they couldn't access the Internet. Then there is:

Googly

—used within the company to describe anything that is compatible with Google culture

Googleplex

—company headquarters in Mountain View, California

Googlers

—those who work at Google

Googlian

—anything derived from a Google concept

Googlicious

—just peachy—wonderful in the Google way

And no doubt there are oodles of Googles to come.

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