4.3. PLAYING WITH THE NAME
One Web jokester surmised that Google is just a clever play on words—and the name really means "Go ogle." It could very well work that way. People love to play with the name. The search engine name spawned a whole list of derivative words.
As Google, Microsoft, and Yahoo! locked horns in a convoluted business deal, Internet wags talked about a possible new company, Microhoogle.
Recent headlines in the United Kingdom declared that the country suffered from discomgooglation, a term describing how frustrated people felt when they couldn't access the Internet. Then there is:
—used within the company to describe anything that is compatible with Google culture
—company headquarters in Mountain View, California
—those who work at Google
—anything derived from a Google concept
—just peachy—wonderful in the Google way
And no doubt there are oodles of Googles to come.