May 2009
Beginner to intermediate
332 pages
5h 15m
English
book
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
by Janet Lowe
Content preview from Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
5.12. THE SCIENCE OF ADVERTISING
Google continues to develop features that help advertisers analyze and understand their target audiences, such as Google Insight for Search. This gimmick allows anyone to search on a word, product, service, and so forth, modify the search by geography, seasons, and other features, and then study the search patterns and volume for that subject. If the advertiser searches the word chili, for instance, and asks for results for the state of New Mexico, a graph appears showing that searches for the word chili peak every year in the autumn, exactly during the new chili harvest. She also can see that searches are the highest in the city of Albuquerque, although they also high in Texas. A chili merchant may have suspected that result, but now she knows for sure. It's a somewhat primitive tool in that the results aren't very detailed, but nevertheless it can be helpful to marketers.
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