CHAPTER 7
Framework for measuring environmental efficiency of IT and setting
strategies for green IT: A case study providing guidance to chief
information officers
Johanne Punte Kalsheim & Erik Beulen
7.1 INTRODUCTION
Sustainability has become one of the greatest challenges of society today. To companies sustain-
ability is essential to the long-term successfulness of business operations and is often driven by
factors such as costs, new market opportunities, ethical responsibility and imago (Dao, et al.,
2011; Porter and Kramer, 2006; Schaltegger, 2008; Unhelkar, 2011). A result of this has been
increasing attention to sustainability in several industries.
IT decision-makers want to contribute to environmental sustainability and the corporate respon- ...