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Handbook of Media Economics, vol 1A
book

Handbook of Media Economics, vol 1A

by Simon P. Anderson, Joel Waldfogel, David Stromberg
January 2016
Beginner
562 pages
21h 17m
English
North Holland
Content preview from Handbook of Media Economics, vol 1A
At the local level, prior to 1992 a broadcaster was allowed to own at most one AM
station and one FM station, even in the largest markets where there might be 50 or more
local stations. The 1992 reform relaxed these restrictions so that three stations (with at
most two on one band) could be owned in markets with less than 14 stations, and up
to four stations in larger markets (as long as they had a combined audience share of less
than 25%). The 1996 Act relaxed the rules so that firms could own five stations where
three could be owned before, and up to eight stations in larger markets.
The 1996 Act was followed by a tidal wave of consolidation, with 4000 stations (out
of 11,000) changing hands within 2 years and concentration increasing rapidly
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Publisher Resources

ISBN: 9780444627247