January 2016
Beginner
562 pages
21h 17m
English
Content preview from Handbook of Media Economics, vol 1A
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INDEX
Note: Page numbers followed by f indicate figures and t indicate tables.
A
Ad revenue/subscription revenue balance, 51–55
Advertiser demand
pre-Internet, 106–107
price per media consumer, 105–106
quantity of advertising, 106
simple constant-elasticity function, 106
Waldfogel-style instruments, 107
Advertiser finance, 9–10
Advertisers, 46–47
Advertising
benefit, 123
coarse thinking, 198
congestion and limited attention, 522–524
consumer behavior, 125, 187
consumer naivety, 191–194
consumer preferences, 125
consumer rationality, 190
consumer search, 127 –143
consumer valuation, 185–186
coordination, 173–175
costs and reach, 177–178
direct product information, 126–127
disclosure costs, 178–179
economic efficiency, 126
equilibrium shadow price, 186–187
favorable
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