Handbook of Media Economics, vol 1A

10.7. CONCLUSION

In this chapter, we surveyed the literature on media economics as it applies to the Inter-

net. A lot of progress has been made in understanding how media companies react to the

challenges brought about by the Internet and how they adjust their business models or

invent new ones. The theoretical and empirical studies show the potential for market

failures on the Internet (e.g., on search engines or via targeting) and therefore inform

firms and regulators. Naturally, our survey is restricted to recent developments, without

any claim of completeness. However, due to technological progress, new revenue oppor-

tunities for websites are likely to arise soon. They are likely to provide new possibilities

for innovative business models and ...