January 2016
Beginner
562 pages
21h 17m
English
Content preview from Handbook of Media Economics, vol 1A
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without major delays and buffering.
6
However, if Internet connection speeds rise signif-
icantly (as seems bound to happen eventually, if not yet imminently), then I expect sim-
ilar changes might occur in the television industry. However, in the presence of binding
video distribution constraints, it seems possible that online video will continue to exist as
a supplement to traditional television consumption, a channel for niche program
demand, user-generated content, delayed releases of major networks’ content, and a
means for incumbent programmers to identify high-value production inputs.
5.3. EFFECTS OF MEDIA MULTITASKING
A consumer who is watching television has two primary motivations to multitask:
(i) information search which has been prompted ...
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