February 2020
Intermediate to advanced
256 pages
4h 3m
English
Content preview from HBR Guide to Managing Strategic InitiativesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 18
Your Initiative Needs an “Exit Champion”
by Isabelle Royer
You can still find them on eBay, sleek and gleaming video disc players with LP-sized discs. The product: RCA’s SelectaVision—one of the biggest consumer electronics flops of all time.
But it isn’t simply the monumental failure in the marketplace that makes the SelectaVision story worth remembering. It’s that RCA insisted on plowing money into the product long after all signs pointed to near certain failure. When the company developed its first prototype in 1970, some experts already considered the phonograph-like technology obsolete. Seven years later, with the quality of VCRs improving and digital technology on the horizon, every one of RCA’s competitors had abandoned videodisc ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.