CHAPTER 16
A Practical Guide to Ethical AI
by Reid Blackman
Companies are leveraging data and artificial intelligence to create scalable solutions—but they’re also scaling their reputational, regulatory, and legal risks. For instance, in 2019 alone, Los Angeles sued IBM for allegedly misappropriating data it collected with its ubiquitous weather app; Optum was investigated by regulators for creating an algorithm that allegedly recommended that doctors and nurses pay more attention to white patients than to sicker Black patients; and Goldman Sachs was investigated by regulators for using an AI algorithm that allegedly discriminated against women by granting larger credit limits to men than women on their Apple cards. Ultimately, IBM settled out ...
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