May 2020
Beginner
1024 pages
22h 56m
English
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
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is a managing director at Corporate Executive Board.
is the William L. Ford Professor of Marketing and Wholesale Distribution at Northwestern University’s Kellogg School of Management.
is a director of strategic research for CEB Marketing.
was a professor of marketing at Harvard Business School, in Boston, and the founder of Renaissance Cosmetics, in Stamford, Connecticut. He authored several books and HBR articles.
is an assistant professor of marketing at Harvard Business School.
is an executive director at Corporate Executive Board.
is a partner at McKinsey in Dallas.
is a partner at McKinsey in Atlanta. ...
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