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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

by Harvard Business Review
May 2020
Beginner
1024 pages
22h 56m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

Visualizations That Really Work

by Scott Berinato

NOT LONG AGO, THE ABILITY to create smart data visualizations, or dataviz, was a nice-to-have skill. For the most part, it benefited design- and data-minded managers who made a deliberate decision to invest in acquiring it. That’s changed. Now visual communication is a must-have skill for all managers, because more and more often, it’s the only way to make sense of the work they do.

Data is the primary force behind this shift. Decision making increasingly relies on data, which comes at us with such overwhelming velocity, and in such volume, that we can’t comprehend it without some layer of abstraction, such as a visual one. A typical example: At Boeing the managers of the Osprey program need ...

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Publisher Resources

ISBN: 9781633699366