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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

by Harvard Business Review
May 2020
Beginner
1024 pages
22h 56m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

About the Contributors

MAX H. BAZERMAN is the Jesse Isidor Straus Professor of Business Administration at Harvard Business School and a codirector of the Center for Public Leadership at Harvard Kennedy School.

ALISON WOOD BROOKS is an assistant professor at Harvard Business School. She teaches negotiation in the MBA and executive education curricula and is affiliated with the Behavioral Insights Group.

DIANE L. COUTU is the director of client communications at Banyan Family Business Advisors, headquartered in Cambridge, Massachusetts, and the author of the HBR article “How Resilience Works.”

GEOFFREY CULLINAN is a partner and adviser at Bain & Company. He founded and led Bain’s private equity business.

DANNY ERTEL is a founder and director of ...

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Publisher Resources

ISBN: 9781633699366