May 2020
Beginner
1024 pages
22h 56m
English
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
Absolut, 67
ACT, 74–75
advertising
in brand building, 68–70
consumer decision journey and, 15–28
media spend in, 18–19
off-line channels, 21–22
push versus pull, 89
Aegon USA, 192
Akzo Nobel, 127
aligned relationship, 182, 183–188
all benefits value propositions, 115–119
aluminum industry, 31
American Consumer Satisfaction Index, 157
American Express, 4–5, 80, 83, 86
American Petroleum Institute Quarterly (journal), 52
Anderson, James C., 113–131
AOL, 164–165
apparel industry, 104–106
archetypal community scripts, 147–149
Arm & Hammer baking soda, 65–66
Arnould, Eric, 143
authority, brands of, 145–146
automobile industry
brand portfolios in, 87–88
creative destruction and, 48–49
growth of, 36
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.