May 2020
Beginner
1024 pages
22h 56m
English
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
Major Sales: Who Really Does the Buying?
by Thomas V. Bonoma
Ending the War Between Sales and Marketing
by Philip Kotler, Neil Rackham, and Suj Krishnaswamy
Match Your Sales Force Structure to Your Business Life Cycle
by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer
by Brent Adamson, Matthew Dixon, and Nicholas Toman
by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami
by Brent Adamson, Matthew Dixon, and Nicholas Toman
by James C. Anderson, James A. Narus, and Marc Wouters
by Karl Schmidt, Brent Adamson, and Anna Bird
The Right Way to Use Compensation
by Mark Roberge
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.