May 2020
Beginner
1024 pages
22h 56m
English
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
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Structure Your Presentation Like a Story
by Nancy Duarte
AFTER STUDYING HUNDREDS OF SPEECHES, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.
That tension helps them persuade the audience to adopt a new mindset or behave differently—to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell. Here’s how it looks when you chart it out:
Persuasive story pattern
And here’s how to use the persuasive story pattern in your own presentations.
Craft ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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