Skip to Content
HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)
book

HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

by Harvard Business Review
May 2020
Beginner
1024 pages
22h 56m
English
Harvard Business Review Press
Content preview from HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

Index

Abele, Andrea, 3738

Adaptation (movie), 26

affiliate, need to, 41

Alioto, Erica Galos, 71, 7578

AlliedSignal, 50

analogies, 6366

Anderson, Chris, 114

Angelou, Maya, 46

antagonists, 29

apologies, 95109

being unapologetic vs., 103

determining necessity of, 98101

formula for, 101108

issues around, 9698

legal concerns and, 9798

preparing for, 108109

substance of, 104105

value created by, 9798

when to make, 106107

where to make, 105106

whom to make to, 102103

written vs. spoken, 107108

Aristotle, 116, 143

art presentations, 11

Ash, Mary Kay, 6566

Ashford, Susan J., 7993

Atlantic, 95

audiences. See also persuasion

being open with, 2021

choosing, getting buy-in and, 9293

connecting with, 1819, 22

emotional connection and ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

HBR's 10 Must Reads on Sales

HBR's 10 Must Reads on Sales

Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson
HBR's 10 Must Reads for HR Leaders Collection (5 Books)

HBR's 10 Must Reads for HR Leaders Collection (5 Books)

Harvard Business Review, Marcus Buckingham, W. Chan Kim, Renee Mauborgne, John Kotter
HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)

HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)

Harvard Business Review, Peter F. Drucker, Clayton M. Christensen, Daniel Goleman, Michael E. Porter

Publisher Resources

ISBN: 9781633699366