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High-Impact Content Marketing
book

High-Impact Content Marketing

by Purna Virji
July 2023
Intermediate to advanced
352 pages
9h 8m
English
Kogan Page
Content preview from High-Impact Content Marketing

04

The GIFTED Way to Figure Out Internal Needs

Introduction

Now that we’ve covered the why, let’s look at the who, what, when and how of analyzing internal needs and gaps. I’ve broken this down into six simple steps that I call GIFTED to make it easier to remember.

While each step in GIFTED is necessary, the good news is the time each step takes can be flexible to align with your needs and bandwidth. The full process can be completed in as little as a week or a more in-depth version may take a couple of weeks or more.

The even better news is the full GIFTED process generally needs to be done only ...

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Publisher Resources

ISBN: 9781398608443