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High-Impact Content Marketing
book

High-Impact Content Marketing

by Purna Virji
July 2023
Intermediate to advanced
352 pages
9h 8m
English
Kogan Page
Content preview from High-Impact Content Marketing

10

How to Make Inclusion the Default

Introduction

Inclusion is a constant work in motion.

The more we learn, the better we can do. And we’re all still learning. No one gets it right all the time—accidental exclusions are inevitable. But that doesn’t mean we let the fear of messing up (FOMU) hold us back.

Inclusion needs to be a default consideration in your content marketing campaigns. Why? It boils down to two things. First, from a business standpoint, it helps your content reach its full potential. With the same work, you can engage even more members of your audience. It also helps reduce legal risks while strengthening brand presence ...

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Publisher Resources

ISBN: 9781398608443