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High-Impact Content Marketing
book

High-Impact Content Marketing

by Purna Virji
July 2023
Intermediate to advanced
352 pages
9h 8m
English
Kogan Page
Content preview from High-Impact Content Marketing

11

Time-Proven Copywriting Strategies to Keep People Reading On and On

Introduction

What makes great content great? Why do we gravitate towards certain pieces of content while ignoring others on the same topic? What do the best content creators do differently?

Creativity seems such a nebulous and artistic endeavor. With all the imaginative blue-sky thinking involved, it’s easy to assume there’s no room for rules or processes. But creativity greatly benefits from structure. I’d even go as far to say creativity needs structure.

That’s what sets great content apart. The most effective ...

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Publisher Resources

ISBN: 9781398608443