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High-Impact Content Marketing
book

High-Impact Content Marketing

by Purna Virji
July 2023
Intermediate to advanced
352 pages
9h 8m
English
Kogan Page
Content preview from High-Impact Content Marketing

12

Build With Distribution in Mind

Less Effort, More Impact

Introduction

How many times do you think people wear an item of clothing before tossing it?

According to British charity Barnardo’s, a piece of clothing gets worn an average of seven times before being discarded.1 As fast fashion, i.e., inexpensive clothing produced quickly and cheaply, grew in popularity, so too did the mindset of not wanting to be seen wearing the same thing more than a couple of times.

But, contrary to the disposable nature of many fast fashion garments today, it was likely a different story for many people growing up.

For example, during my childhood in India ...

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Publisher Resources

ISBN: 9781398608443