July 2023
Intermediate to advanced
352 pages
9h 8m
English
Content preview from High-Impact Content Marketing
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How to Conduct a Powerful, Conversion-Driving Customer Needs Analysis
Introduction
Customer research is something most content marketers know they should spend more time on. But with never-ending deadlines, it’s easy to put it off or somehow never quite get around to doing it—much like my stationary exercise bicycle gathering dust at home. (I’ll start tomorrow, I promise myself for the nth time.)
It’s not just a time thing.
I’ve heard plenty of other justifications from marketers at companies of all shapes and sizes. They’re generally permutations of “We don’t have ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.