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High-Impact Content Marketing
book

High-Impact Content Marketing

by Purna Virji
July 2023
Intermediate to advanced
352 pages
9h 8m
English
Kogan Page
Content preview from High-Impact Content Marketing

07

High-Impact Strategy and Measurement Planning

Introduction

From National Treasure to The Mummy to Romancing the Stone, I’m a sucker for movies about a treasure hunt. Wouldn’t it be marvelous to stumble upon a treasure map and embark on a grand adventure in pursuit of a long-lost, priceless treasure?

Well, perhaps more so in theory than practicality. It mightn’t be all that fun to be chased by bad guys looking to steal the treasure. Or to deal with all the necessary paperwork and red tape. Or the likely hefty tax bill.

In the interim, we have our own form of treasure ...

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Publisher Resources

ISBN: 9781398608443