July 2023
Intermediate to advanced
352 pages
9h 8m
English
How the Best Ideas Are Born
Have you ever been part of one of those brainstorming meetings, the kind most people dread?
All across the globe, those meetings follow a similar story. There’s usually a too-broad-to-be-effectively-brainstormed goal. Trite reminders in forced jovial tones urge participants “Let’s get really innovative here” and proclaim “No idea is a bad idea.” The same voices dominate most of the meeting. Egos battle and bruise. Groupthink is rampant. The result? More same-y, in-the-box ideas. There’s no meaningful filtration ...
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