December 2020
Intermediate to advanced
262 pages
10h 30m
English
Content preview from Hospitality Management and Digital Transformation
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4Digital business, the digital business imperative, and digital business transformation
Introduction
We noted earlier that hospitality and leisure industry organizations have not been immune to disruption, and that modern guests expect hospitality and leisure organizations to deliver on the consumer benefits and promise of digital business. These include benefits such as much higher levels of guest-centric convenience and comfort, instantaneous customer service, novel experiences, expanded entertainment possibilities, and platforms that automatically integrate with their devices/apps and follow them everywhere. Digital business offers much more scope for guest value creation and experience, operational efficiency, new market creation and ...
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