3

CREATING A VISION

The first thing Julie did after coffee with Sarah was go straight to her company’s website to look up the organization’s vision statement. There it was, right on the About page:

At Midora Systems, we believe that software should be intuitive, reliable, and secure, so our clients can focus on what they do best.

As she read the statement, she recalled the CEO making an announcement earlier in the year about how all the initiatives in the organization were organized around the core values that their customers had shared in a recent survey. While she had been at the all-staff meeting for the announcement, Julie had been focused on a tight deadline and hadn’t really paid attention to what that vision statement might mean to her ...

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