How to Influence People, 2nd Edition

Chapter 1 summary

The new reality is that the majority of people would rather communicate via email, text message and social media than face to face. We all have the ability to communicate with more people in less time than ever before. That has made the world an exciting, smaller place, and information accessible and virtually instant.

That being said, there is a growing frustration as customers are often playing a game of e-pong and hiding behind the e-wall. This means that while it is easier to get them the information, in some ways it is harder for you to get them to make a decision. I challenge you to make a conscious effort to workshop what needs to happen in your business to break the e-wall and create more direct communication opportunities which lead to greater results.