chapter 4

Communicate your future perfect idea

So, you have your future perfect idea, but how do you ­communicate it? If you launch into your 200-page PowerPoint presentation, you are not likely to succeed. Inflicting death by bullet point is not a good way to treat your team. Equally, if you stand on your desk and announce that you ‘have a dream . . . â€™, your team may quietly arrange some psychiatric help for you.

Fortunately, you do not need to be a great orator like Pericles, Churchill or Martin Luther King. All you need to be able to do is tell a story, and we can all do that. It should be a simple story, in three parts:

  1. 1This is where ...

Get How to Lead, 6th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.