February 2010
Intermediate to advanced
352 pages
11h 4m
English
Once visitors take in the color palette of a site (see the section Creating Your Own Palettes), their next strongest impression is formed around the appearance of its copy. In response to the high expectations of modern-day visitors, the web platform finally offers the tools to adjust a broad variety of type characteristics, and raises the reality of web typography far closer to visitors’ expectations of aesthetic quality than was previously the case.
The bad news about these raised expectations is that first-rate practice of web typography requires considerable knowledge of theory…and the good news is that once the theory is out of the way, the practice is easy to master!
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